About Fitness First

Living the Winning Ways

Our values

So what makes Fitness First such a uniquely inspiring place to work? Our Winning Ways put it into words.

Our Winning Ways are the five driving values that shape our success, set us apart and define how we inspire people to go further in life. We live, breathe and cherish them all – and we’ll encourage you to do the same.

Win together

We know that we’re at our best when we work as one team. By supporting each other and building relationships based on trust and mutual respect, we help everyone reach their goals.

Aim higher

We’re ambitious for ourselves and for those around us. We look for ways to do things better and push ourselves to learn new things. We believe that performance counts, and we reward people based on attitude and results.

We care

We understand how exceptional service brings our brand to life. We listen and look out for the things that matter to our members. We want to make a difference to the individuals and the communities we live and work amongst.

Own it

Fitness is both our business and our way of life. We take responsibility for what we do and take pride in always delivering on our promises. We’re brave enough to speak up, even when it might be easier not to. We see things through.

Love what we do

We believe strongly in what we do and are proud to work at Fitness First. Our talented teams know how to motivate people to make fitness part of their lives. We’re active, energetic and have fun every day.